Vol. 5 No. 2 (2022)

Published: 2022-11-22

THEORY, HISTORY, CULTURE AND ART OF MANAGEMENT

Entrepreneurship: Theory, Genesis, Socio-Cultural Dimensions and Strategies

Yaroslav Martynyshyn, Olena Khlystun, Maryna Antonivska, Oksana Krupa

3-37
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The Culture of Economic Life of Society: Essence, Basic Values, Management

Yelena Kovalenko

38-67
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Main Directions of Cultural Diplomacy of the USA and Japan

Myroslava Poplavska

68-79
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PRACTICAL ASPECTS OF SOCIO-CULTURAL MANAGEMENT

Spatial Semiotics and Landscape Hermeneutics in the Professional Training of Managers of Socio-Cultural Activity

Olga Boyko, Serhii Zuiev, Tatiana Povalii, Larysa Otroshchenko

80-102
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Psychological Stability and Coping Strategies of a Fashion Business Manager as Determinants of Effective Overcoming Difficult Management Situations

Оlena Kostiuchenko, Maryna Bryl, Liudmyla Dykhnych

103-125
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Popularity Strategies of a Modern Music Artist

Iryna Parkhomenko, Kateryna Berezovska

126-141
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Assessment of a Socio-Cultural Product Quality

Yuliia Tymchenko

142-158
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Organization of Theatrical Activity Within the Non-Governmental Sector of Culture

Mariia Yakovenko

159-174
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SCIENTIFIC REVIEWS

Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review

Vera Gravite-Lapere

175-201
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