Socio-Cultural Management Journal <p>“Socio-Cultural Management Journal” is a peer-reviewed open access scientific journal, which covers current issues of theory and history of the art of management and practical aspects of its organization in the socio-cultural sphere.</p> <p>The journal presents a completely new managerial and cultural direction of research, focused on philosophical and scientific understanding and practical improvement of the art of management in the organization of the life of society, which distinguishes the presented journal from many other scientific journals of managerial profile.</p> <p>The purpose of the journal is competent coverage of fundamental and practically significant scientific achievements of professors, teachers, researchers, doctoral students, postgraduate students, students, as well as managers-practitioners, both directly in Ukraine and countries near and far abroad all whose scientific, corporate and professional interests include issues of socio-cultural activities management.</p> <p>This is a scientific platform for the ideas and views exchange on trends in the theory and practice of the art of socio-cultural management in Ukraine and the world.</p> <p>Given that the direction of the journal's research is completely new, the editorial board aims to spread the journal's ideas to different continents and countries around the world, focusing on the principles of transparency and best practices for scientific publications.</p> <p>The scientific journal was founded in 2018 as the “<strong><a href="" target="_blank" rel="noopener">Bulletin of the Kyiv National University of Culture and Arts. Series in Management of Socio-Cultural Activities</a></strong>”. In 2020, it was renamed the “Socio-Cultural Management Journal”.</p> <p>The journal is included in category “B” of the List of scientific professional publications of Ukraine in the field of science “Cultural Studies” in the specialty 028 “Management of Socio-Cultural Activities” (order of the Ministry of Education and Science of Ukraine No.1643 from 28.12.2019).</p> <p>There are two regular sections in the journal, intended for the publication of original theoretical and empirical scientific articles: “Theory, History, Culture and Art of Management”; “Practical Aspects of Socio-Cultural Management”. These sections are basic and mandatory for each issue of the journal.</p> <p>In addition to original scientific articles, which are the basis and priority of the journal, the journal may publish review scientific articles, as well as analytical reviews of scientific events (conferences, seminars, round tables) and reviews of important monographs and educational materials. To do this, the journal provides three non-permanent sections: “Scientific Reviews”, “Conferences, Seminars, Round Tables”, “Reviews”, which are filled only in the presence of relevant materials.</p> <p><strong>The Founder, Owner and Publisher of the journal – <a href="" target="_blank" rel="noopener"><u>Kyiv National University of Culture and Arts</u></a></strong></p> <p><strong>Editor-in-Chief:</strong> Professor Yaroslav Martynyshyn, founder and the head of Scientific School “Art of Management”. Editor-in-Chief is the authorized representative of the Publisher and the highest official of the journal. He heads the journal and makes decisions on all issues related to the journal.</p> <p><strong>Editorial Board:</strong> members of the editorial board are recognized experts in the subject areas of the journal's competence from Ukrainian and foreign universities and academies.</p> <p><strong>Language:</strong> English.</p> <p><strong>Frequency:</strong> 2 times a year. Number 1 (June); Number 2 (December).</p> <p><strong>Indexing and abstracting databases: <a href=";lookfor=2709-9571&amp;ling=1&amp;oaboost=1&amp;name=&amp;thes=&amp;refid=dcresuk&amp;newsearch=1" target="_blank" rel="noopener">BASE</a>, <a href=";from_ui=yes" target="_blank" rel="noopener">Crossref</a>, <a href="" target="_blank" rel="noopener">DOAJ</a>, <a href="" target="_blank" rel="noopener">ERIH PLUS</a>, <a href="" target="_blank" rel="noopener">EuroPub</a>, <a href=";authuser=3&amp;user=FxlX1_8AAAAJ" target="_blank" rel="noopener">Google Scholar</a>, <a href="" target="_blank" rel="noopener">Index Copernicus Journals Master List</a>, <a href="" target="_blank" rel="noopener">Journal Factor</a>, <a href="" target="_blank" rel="noopener">Lens</a>, <a href="" target="_blank" rel="noopener">MIAR</a>, <a href=";active=result&amp;instancetypename=%22Article%22" target="_blank" rel="noopener">OpenAIRE</a>, <a href="" target="_blank" rel="noopener"><strong>Open Ukrainian Citation Index (OUCI)</strong></a>, <a href="" target="_blank" rel="noopener">Polska Bibliografia Naukowa</a>, <a href="" target="_blank" rel="noopener">ResearchBib</a>, <a href=";search_id=10420682" target="_blank" rel="noopener">ROAD: the Directory of Open Access scholarly Resources</a>, <a href="" target="_blank" rel="noopener">Scilit</a>, <a href="" target="_blank" rel="noopener">WorldCat</a>, <a href=";size=20&amp;q=%22Socio-Cultural%20Management%22&amp;sort=bestmatch" target="_blank" rel="noopener">Zenodo</a>, <a href=";I21DBN=UJRN&amp;P21DBN=UJRN&amp;S21STN=1&amp;S21REF=10&amp;S21FMT=juu_eng&amp;C21COM=S&amp;S21CNR=20&amp;S21P01=0&amp;S21P02=0&amp;S21P03=I=&amp;S21COLORTERMS=0&amp;S21STR=%D0%9670398:%D0%9C%D0%A1%D0%94" target="_blank" rel="noopener">Vernadsky National Library of Ukraine</a>, <a href="" target="_blank" rel="noopener">Scientific Periodicals of Ukraine (URAN)</a>.</strong></p> <p><strong>The journal follows: </strong></p> <p>1) Open Access Policy – <strong><a href="" target="_blank" rel="noopener"><u>Budapest Open Access Initiative</u></a></strong>, <strong><a href="" target="_blank" rel="noopener"><u>Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities</u></a></strong>;</p> <p>2) <strong><a href="" target="_blank" rel="noopener"><u>Principles of Transparency and Best Practices for Scholarly Publications</u></a></strong>, which are developed by the<strong><a href="" target="_blank" rel="noopener"><u> Committee on Publication Ethics</u></a></strong> (COPE), <strong><a href="" target="_blank" rel="noopener"><u>Directory of Open Access Journals</u></a></strong> (DOAJ), <strong><a href="" target="_blank" rel="noopener"><u>Open Access Scholarly Publishers Association</u></a></strong> (OASPA) and <strong><a href="" target="_blank" rel="noopener"><u>World Association of Medical Editors</u></a></strong> (WAME).</p> <p><strong>All materials are distributed under the terms of the license <a href="" target="_blank" rel="noopener">Creative Commons Attribution 4.0 International License</a></strong>, which allows others to share the work with confirmation of authorship and initial publication in this journal.</p> <p><strong>Manuscripts submitted for publication </strong>must comply with the profile and scientific level of the journal, undergo an expert examination procedure, and receive a recommendation from the editorial board for publication.</p> <p><strong>The editorial board do not guarantee the mandatory acceptance of manuscripts for publication or a very short time for their review</strong>.</p> <p><strong>The publication is at the expense of the publisher.</strong> Payment of the publication fee is not provided. The author is not charged for the publication of the manuscript. Postal printing of a printed copy of the journal is carried out at the expense of the author.</p> <p><strong>Editorial board address:</strong> 36, Ye. Konovaltsia St., Kyiv 01601, Ukraine</p> <p><strong>Telephone:</strong> +380 98 8951889</p> <p><strong>E-mail:</strong> <strong><a href="" target="_blank" rel="noopener"></a></strong></p> <p><strong>Website: <a href="" target="_blank" rel="noopener"><u></u></a></strong></p> <p><strong>p-ISSN 2709-846X; e-ISSN 2709-9571</strong></p> en-US <p>The authors retain copyrights to the work and at the same time grant the magazine the right to first publish it under the terms of the<a href="" target="_blank">Creative Commons Attribution License</a>, which allows other persons to freely distribute the published work with a mandatory reference to its authors and its first publication.</p><p>The author of the published article has the right to distribute information about it and to post references to work in the electronic repository of the institution.</p> (Yaroslav Martynyshyn / Мартинишин Ярослав Миколайович) (Vyacheslav Lukyanenko) Fri, 24 May 2024 16:01:25 +0300 OJS 60 Digital Management in the Field of Art and Music Industry <p><em>Introduction. </em>In the modern information society, which is in a constant state of transformation and evolution, the role of technology and digitization in various fields of human activity is becoming increasingly significant. One area where the impact of digital innovation is particularly evident is the arts, namely the music industry. The development of digital technologies and online communications has brought significant changes to all music industry processes: from music content production to its promotion and distribution.<em> Purpose and methods.</em> The purpose of the article is to analyze the features of digital management in the field of art and music industry, identify unique challenges and opportunities for creators, musicians and other industry participants in the digital age by considering the key aspects of digital management. The work is based on dialectical, deductive, systemic and interdisciplinary approaches, which made it possible to generalize theoretical and practical achievements accumulated by society in the context of digital management.<em> Results.</em> The essence of digital management, its features in the field of art and music industry are revealed. The stages of digitalization as part of the process of adaptation and integration of new technologies in various spheres of activity are defined. The key components of digital management in the field of art and music industry have been identified. <em>Conclusions.</em> The scientific novelty of the&nbsp;&nbsp; research results lies in deepening the understanding of the essence of digital management, its features in the field of art and the music industry. The significance of the study is found in the addition of cultural science with new theoretical provisions about digital management in the field of art, as well as in the possibility of using them in the process of increasing the efficiency of activities in the music industry in the digital era.</p> Arsenii Pushmin Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 OTT Platforms as a Means of Distributing Cultural and Entertainment Content in Ukraine <p><em>Introduction.</em> The relevance of the topic is due to the importance of developing Over-The-Top platforms, which provide access to digital content via the Internet, bypassing traditional cable and satellite television and play an important role in the distribution of cultural and entertainment content to society. <em>Purpose and methods.</em> The purpose of the article is to substantiate the theoretical foundations and practical recommendations for organizing OTT platforms as a means of distributing cultural and entertainment content on the Internet. The methodological basis of the study is the systematic, interdisciplinary and historical approaches to the study of information and communication processes in the socio-cultural sphere. <em>Results.</em> The history of the origin of OTT services and the experience of their use at the global level are studied. The main OTT platforms in the Ukrainian market are analyzed and the advantages and disadvantages of each of them are identified. The trends and prospects for the development of OTT in Ukraine are studied and the factors influencing their popularity are identified. The most popular and convenient platforms that provide the highest quality content in accordance with its cost are highlighted. <em>Conclusions.</em> The scientific novelty of the research results lies in the generalization, systematization and development of the main theoretical provisions on the organization of OTT platforms in Ukraine, taking into account the factors of modern influence. The significance of the study is manifested in the development of scientific and practical recommendations that will contribute to the development of ways to distribute cultural and entertainment content through OTT services. The obtained results identify and analyze the main trends in content distribution, indicate the directions of modernization and adaptation of services for their owners.</p> Anastasiia Antonenko Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Analysis of Modern PR Strategies in the Show Business Industry <p><em>Introduction. </em>In the modern world, the show business industry is central to the cultural and entertainment life of society. Show business is an important mechanism for shaping social stereotypes, influencing mass consciousness, creating trends and defining cultural values. Professional PR has become an integral part of successful activities in the show business industry. It plays a key role in building a positive image of artists, production companies, film companies, music bands and other market participants. <em>Purpose and methods.</em> The purpose of the study is to theoretically analyze modern PR strategies in the show business industry, to study and understand modern approaches to PR communications in this area, taking into account technological, social and economic trends. The methodological basis is the systemic and interdisciplinary approaches, as well as methods of general scientific, terminological, expert, observation and comparison, critical analysis, abstract and logical modeling.<em> Results.</em> The types of PR, the essence and the role of PR strategies in the show business industry are defined. The essence of using social media as a PR tool is revealed. Modern PR strategies in the show business industry are substantiated. <em>Conclusions.</em> The study indicates that factors such as authenticity, consistency and cooperation with influential personalities are of great importance in modern PR strategies. In addition, the effectiveness of PR strategies is also determined by the ability to adapt to changes in society, responding to challenges and trends. There is a need to integrate PR strategies into the overall marketing strategy of companies and artists, which will ensure their consistency and interaction with other types of marketing.</p> Anastasia Balan, Oksana Krupa Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Management Structure in the Film Industry <p><em>Introduction.</em> The scientific and technological revolution and digitalisation introduced into various spheres of life also bring with them opportunities for creating completely new film content. The demand for cinema is constantly growing, as it is one of the most popular and profitable industries in the world.&nbsp;<em>Purpose and methods.</em>&nbsp;The purpose of the article is to identify the stages of contemporary film production organisation, determine the sequence of processes for creating a film product, analyse employees’ functions in the field of cinema, and substantiate a typical scheme of a film project organisational structure. The methodological basis of the study is the systemic and interdisciplinary approaches, as well as terminological, historical, calculation and constructive, structural and functional, and expert methods. <em>Results.</em>&nbsp;The stages of modern film production organisation are identified. The sequence of creating a film product processes on the way from creation to consumption is determined. The employees' functions in the field of cinema are analysed. A typical scheme of a film project's organisational structure for the perspective is substantiated. <em>Conclusions.</em>&nbsp;Summarising the scientific theoretical provisions on the organisation of management and a team of specialists in the field of cinematography, the article substantiates a flexible adaptive standard system for organising the filming process, which ensures effective interaction between various participants in the film making process, helps to avoid mistakes and delays in production, ensure compliance with the budget and deadlines, and deliver a high-quality film product that will be commercially viable for producers. In terms of scientific novelty, this study has significant potential for the development of management theory and practice, as well as for improving film production efficiency.</p> Anastasiia Mykhailiukova, Maryna Antonivska Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Culture as “Object” and “Tool” of Global Governance: Social and Metaphysical Consequences and Threats <p><em>Introduction.</em> The relevance of the research topic is due to the problems caused by the globalisation of society. <em>Purpose and methods.</em> The purpose of the article is a philosophical analysis of comprehensive changes in society under the influence of globalisation and determinants identification that influence the transformation of culture as a factor of modern society's existence into an “object” and “tool” of global governance. The methodological basis of the study is the dialectical principle of cognition, systemic, axiological, historical, typological, comparative and synergistic approaches. <em>Results.</em> The role and significance of culture in society as a means of formation, education, development, and humanisation are highlighted. The author analyses the socio-cultural reflections and contradictions of globalisation, which lead to the deformation of ethno-cultural identifications, which becomes an obstacle to the achievement of a true civilisational synthesis by humanity. The article reveals the essence of global governance and its subjectivity and identifies the reasons why culture is deliberately turned into an “object” and “tool” of this governance. The negative social consequences and metaphysical threats of turning culture into an “object” and “tool” of global governance, as well as possible means of counteracting this are identified. <em>Conclusions.</em> The scientific novelty of the research results lies in the disclosure of the socio-cultural essence of global governance and the identification of its negative consequences and threats to society, and the significance lies in the fact that they can be used in the practical activities of public authorities, as well as in the development of the theoretical and methodological foundations of the philosophy of socio-cultural management and global studies.</p> Yaroslav Martynyshyn, Olena Khlystun Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Non-Linear Socio-Cultural Strategies for Managing the Society's Development: Problems of Conceptualisation in the Context of Cultural and Religious Diversity <p><em>Introduction.</em> The relevance of the study is due to the diversity of modern society and the complexity of conceptualising its management strategies. <em>Purpose and</em><em> methods.</em> The purpose of the article is a philosophical analysis of non-linear concepts and strategies for managing the society's development in the context of cultural and religious diversity. The methodological basis of the study is the dialectical principle of cognition, system-synergetic, historical, cultural, and interdisciplinary approaches to the study of the management laws of society development. <em>Results.</em> The essence of non-linear theory and strategy as an alternative expression of the universal pattern of society development is revealed. The article analyses the genesis of non-linear conceptions of society development in the pre-industrial period. Non-linear strategies of social development in the era of industrialism are considered. Non-linear strategies of social development at the stage of late industrialism are highlighted. The meaning of the socio-cultural identity strategies of societies is clarified. The strategies of the original development of society in the cultures of Islam, Buddhism and Hinduism are substantiated. The peculiarities of the original development strategy of society in the culture of Japanese Shinto Buddhism are revealed. <em>Conclusions.</em> The scientific novelty of the obtained results lies in deepening the theoretical foundations of non-linear strategic management of the development of societies of the Eastern and Middle Worlds, and their significance lies in supplementing science with new knowledge about non-linear strategies of development management in these societies.</p> Yelena Kovalenko Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Globalization and Its Impact on Cultural Management and Creative Economy <p><em>Introduction. </em>Globalization affects cultural management and the creative economy, creating new opportunities and challenges through international integration and technological innovation. The development of effective management strategies in a global environment is becoming increasingly relevant in view of its scientific novelty and practical significance. <em>Purpose and methods</em>. The purpose of the study is to provide a deeper understanding of the impact of globalization on cultural management and the creative economy by analyzing the interactions between global processes and cultural industries. The study focuses on a comprehensive analysis of the impact of globalization on cultural management and the creative economy. In particular, it is based on an integrative approach and the use of system analysis methods. <em>Results</em>. The results of the study show that globalization affects cultural industries, creating new challenges and opportunities. The analysis of globalization processes has shown that changes in the global economic and cultural landscape shape the prospects for the creative sector. In particular, the aspects of digital transformation, intellectual property protection, the role of cultural diversity and international collaboration were explored. <em>Conclusions</em>. The article summarizes the impact of globalization on cultural management and the creative economy, highlighting its role as a catalyst for change that generates challenges and new opportunities in these areas.</p> Tetyana Stepanova Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300 Situational Management and Leadership Arsenii Pushmin Copyright (c) 2024 Fri, 24 May 2024 00:00:00 +0300