Assessment of a Socio-Cultural Product Quality
Keywords:institution, socio-cultural product, quality assessment, consumer behavior, conceptual ideas, causal structure of the object
Introduction. Every day, the vast majority of society members are active consumers of various types of socio-cultural products. This gives a significant impetus to the more progressive development of the socio-cultural sphere and the need to improve the quality of its products. The question of how exactly to measure and analyze the consumer's perception of the quality of a certain socio-cultural product is relevant. To understand how a consumer evaluates the quality of a certain socio-cultural product, first of all, it is necessary to discover how he builds his own logical judgments about this product. Purpose and methods. The purpose of the article is to study the characteristics that determine consumers' conclusions about the quality of a socio-cultural product, regardless of whether they do it directly or indirectly. The research methodology consists of the application of system-functional and system-structural analysis as the theoretical basis of this study, which precisely allows the revealing of the relationship between these characteristics. Results. Determining the causal structure of the conceptual representation of a socio-cultural product – a park of culture and recreation, making it possible to reveal a clear relationship between the nature of the property, its causal status, accessibility for understanding, and its significance. The nature of the property determines its place in the system of relationships. Structural properties have the obvious status of a cause, procedural properties determine the obvious status of an effect, and an impression is an impression and a point of convergence of several relationships. Conclusions. The presented research results convincingly prove the applicability of theoretically grounded casual models of socio-cultural analysis both at the level of fundamental research and in applied fields.
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