Socio-Cultural Management Journal http://socio-cultural.knukim.edu.ua/ <p>“Socio-Cultural Management Journal” is a peer-reviewed open access scientific journal, which covers current issues of theory and history of the art of management and practical aspects of its organization in the socio-cultural sphere.</p> <p>The journal presents a completely new managerial and cultural direction of research, focused on philosophical and scientific understanding and practical improvement of the art of management in the organization of the life of society, which distinguishes the presented journal from many other scientific journals of managerial profile.</p> <p>The purpose of the journal is competent coverage of fundamental and practically significant scientific achievements of professors, teachers, researchers, doctoral students, postgraduate students, students, as well as managers-practitioners, both directly in Ukraine and countries near and far abroad all whose scientific, corporate and professional interests include issues of socio-cultural activities management.</p> <p>This is a scientific platform for the ideas and views exchange on trends in the theory and practice of the art of socio-cultural management in Ukraine and the world.</p> <p>Given that the direction of the journal's research is completely new, the editorial board aims to spread the journal's ideas to different continents and countries around the world, focusing on the principles of transparency and best practices for scientific publications.</p> <p>The scientific journal was founded in 2018 as the “<strong><a href="http://sociocultural.knukim.edu.ua/" target="_blank" rel="noopener">Bulletin of the Kyiv National University of Culture and Arts. Series in Management of Socio-Cultural Activities</a></strong>”. In 2020, it was renamed the “Socio-Cultural Management Journal”.</p> <p>The journal is included in category “B” of the List of scientific professional publications of Ukraine in the field of science “Cultural Studies” in the specialty 028 “Management of Socio-Cultural Activities” (order of the Ministry of Education and Science of Ukraine No.1643 from 28.12.2019).</p> <p>There are two regular sections in the journal, intended for the publication of original theoretical and empirical scientific articles: “Theory, History, Culture and Art of Management”; “Practical Aspects of Socio-Cultural Management”. These sections are basic and mandatory for each issue of the journal.</p> <p>In addition to original scientific articles, which are the basis and priority of the journal, the journal may publish review scientific articles, as well as analytical reviews of scientific events (conferences, seminars, round tables) and reviews of important monographs and educational materials. To do this, the journal provides three non-permanent sections: “Scientific Reviews”, “Conferences, Seminars, Round Tables”, “Reviews”, which are filled only in the presence of relevant materials.</p> <p><strong>The Founder, Owner and Publisher of the journal – <a href="http://knukim.edu.ua/" target="_blank" rel="noopener"><u>Kyiv National University of Culture and Arts</u></a></strong></p> <p><strong>Editor-in-Chief:</strong> Professor Yaroslav Martynyshyn, founder and the head of Scientific School “Art of Management”. Editor-in-Chief is the authorized representative of the Publisher and the highest official of the journal. He heads the journal and makes decisions on all issues related to the journal.</p> <p><strong>Editorial Board:</strong> members of the editorial board are recognized experts in the subject areas of the journal's competence from Ukrainian and foreign universities and academies.</p> <p><strong>Language:</strong> English.</p> <p><strong>Frequency:</strong> 2 times a year. Number 1 (June); Number 2 (December).</p> <p><strong>Indexing and abstracting databases: <a href="https://www.base-search.net/Search/Results?type=all&amp;lookfor=2709-9571&amp;ling=1&amp;oaboost=1&amp;name=&amp;thes=&amp;refid=dcresuk&amp;newsearch=1" target="_blank" rel="noopener">BASE</a>, <a href="https://search.crossref.org/?q=2709-9571&amp;from_ui=yes" target="_blank" rel="noopener">Crossref</a>, <a href="https://doaj.org/toc/2709-9571" target="_blank" rel="noopener">DOAJ</a>, <a href="https://kanalregister.hkdir.no/publiseringskanaler/erihplus/periodical/info?id=504355" target="_blank" rel="noopener">ERIH PLUS</a>, <a href="https://europub.co.uk/journals/socio-cultural-management-journal-J-29695" target="_blank" rel="noopener">EuroPub</a>, <a href="https://scholar.google.com.ua/citations?hl=en&amp;authuser=3&amp;user=FxlX1_8AAAAJ" target="_blank" rel="noopener">Google Scholar</a>, <a href="https://journals.indexcopernicus.com/search/details?id=51153" target="_blank" rel="noopener">Index Copernicus Journals Master List</a>, <a href="https://www.journalfactor.org/journal-detail/JF4962/socio-cultural-management-journal/" target="_blank" rel="noopener">Journal Factor</a>, <a href="https://www.lens.org/lens/search/scholar/list?sourceTitle.must=Socio-Cultural%20Management%20Journal" target="_blank" rel="noopener">Lens</a>, <a href="https://miar.ub.edu/issn/2709-846X" target="_blank" rel="noopener">MIAR</a>, <a href="https://explore.openaire.eu/search/find?keyword=2709-9571&amp;active=result&amp;instancetypename=%22Article%22" target="_blank" rel="noopener">OpenAIRE</a>, <a href="https://ouci.dntb.gov.ua/editions/3jvAOyno/" target="_blank" rel="noopener"><strong>Open Ukrainian Citation Index (OUCI)</strong></a>, <a href="https://pbn.nauka.gov.pl/core/#/journal/view/6007fa2e2467f04db62c1b42/current" target="_blank" rel="noopener">Polska Bibliografia Naukowa</a>, <a href="https://www.researchbib.com/view/issn/2709-846X" target="_blank" rel="noopener">ResearchBib</a>, <a href="https://portal.issn.org/api/search?search%5b%5d=MUST=allissnbis=%222709-846X%22&amp;search_id=10420682" target="_blank" rel="noopener">ROAD: the Directory of Open Access scholarly Resources</a>, <a href="https://app.scilit.net/sources/109476" target="_blank" rel="noopener">Scilit</a>, <a href="https://www.worldcat.org/title/1257557803?oclcNum=1257557803" target="_blank" rel="noopener">WorldCat</a>, <a href="https://zenodo.org/search?page=1&amp;size=20&amp;q=%22Socio-Cultural%20Management%22&amp;sort=bestmatch" target="_blank" rel="noopener">Zenodo</a>, <a href="http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?Z21ID=&amp;I21DBN=UJRN&amp;P21DBN=UJRN&amp;S21STN=1&amp;S21REF=10&amp;S21FMT=juu_eng&amp;C21COM=S&amp;S21CNR=20&amp;S21P01=0&amp;S21P02=0&amp;S21P03=I=&amp;S21COLORTERMS=0&amp;S21STR=%D0%9670398:%D0%9C%D0%A1%D0%94" target="_blank" rel="noopener">Vernadsky National Library of Ukraine</a>, <a href="http://journals.uran.ua/contextCategories/view/26" target="_blank" rel="noopener">Scientific Periodicals of Ukraine (URAN)</a>.</strong></p> <p><strong>The journal follows: </strong></p> <p>1) Open Access Policy – <strong><a href="https://www.budapestopenaccessinitiative.org/" target="_blank" rel="noopener"><u>Budapest Open Access Initiative</u></a></strong>, <strong><a href="https://openaccess.mpg.de/Berlin-Declaration" target="_blank" rel="noopener"><u>Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities</u></a></strong>;</p> <p>2) <strong><a href="https://publicationethics.org/files/COPE_Principles_of_Transparency_Poster.pdf" target="_blank" rel="noopener"><u>Principles of Transparency and Best Practices for Scholarly Publications</u></a></strong>, which are developed by the<strong><a href="https://publicationethics.org/" target="_blank" rel="noopener"><u> Committee on Publication Ethics</u></a></strong> (COPE), <strong><a href="https://doaj.org/" target="_blank" rel="noopener"><u>Directory of Open Access Journals</u></a></strong> (DOAJ), <strong><a href="https://oaspa.org/" target="_blank" rel="noopener"><u>Open Access Scholarly Publishers Association</u></a></strong> (OASPA) and <strong><a href="http://www.wame.org/" target="_blank" rel="noopener"><u>World Association of Medical Editors</u></a></strong> (WAME).</p> <p><strong>All materials are distributed under the terms of the license <a href="https://creativecommons.org/licenses/by/4.0/legalcode" target="_blank" rel="noopener">Creative Commons Attribution 4.0 International License</a></strong>, which allows others to share the work with confirmation of authorship and initial publication in this journal.</p> <p><strong>Manuscripts submitted for publication </strong>must comply with the profile and scientific level of the journal, undergo an expert examination procedure, and receive a recommendation from the editorial board for publication.</p> <p><strong>The editorial board do not guarantee the mandatory acceptance of manuscripts for publication or a very short time for their review</strong>.</p> <p><strong>The publication is at the expense of the publisher.</strong> Payment of the publication fee is not provided. The author is not charged for the publication of the manuscript. Postal printing of a printed copy of the journal is carried out at the expense of the author.</p> <p><strong>Editorial board address:</strong> 36, Ye. Konovaltsia St., Kyiv 01601, Ukraine</p> <p><strong>Telephone:</strong> +380 98 8951889</p> <p><strong>E-mail:</strong> <strong><a href="mailto:biguss@meta.ua" target="_blank" rel="noopener">biguss@meta.ua</a></strong></p> <p><strong>Website: <a href="http://socio-cultural.knukim.edu.ua" target="_blank" rel="noopener"><u>http://socio-cultural.knukim.edu.ua</u></a></strong></p> <p><strong>p-ISSN 2709-846X; e-ISSN 2709-9571</strong></p> Kyiv National University of Culture and Arts en-US Socio-Cultural Management Journal 2709-846X <p>The authors retain copyrights to the work and at the same time grant the magazine the right to first publish it under the terms of the<a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">Creative Commons Attribution License</a>, which allows other persons to freely distribute the published work with a mandatory reference to its authors and its first publication.</p><p>The author of the published article has the right to distribute information about it and to post references to work in the electronic repository of the institution.</p> Management of the Sphere of Culture: Creative and Innovative Vectors in the Conditions of Globalization Changest http://socio-cultural.knukim.edu.ua/article/view/291334 Larysa Butko Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 147 150 10.31866/2709-846X.2.2023.291334 Development of a Video Tour as a Component of the Activities of the Manager of Socio-Cultural Sphere: Memorialization and Digitization http://socio-cultural.knukim.edu.ua/article/view/291286 <p><em>Introduction. </em>Adapting to the modern circumstances of social life, managers of socio-cultural sphere must improve their forms of work and introduce new methods and tools for the implementation of socio-cultural activities. Therefore, the development of a video tour is an integral part of the work of a manager of socio-cultural activities and it requires the mastery of certain skills in the development and presentation of a certain product. <em>Purpose and methods.</em> The purpose of the article is to highlight features of developing a video tour as a component of the manager's activity in the socio-cultural sphere, to identify and justify the main stages of its implementation. Research methods include the analysis of cultural, art history, and philosophical literature; historical-retrospective, touristic, technological, artistic and globalist approaches. And also the method of SWOT analysis, which makes it possible to note a sufficient number of advantages in the development of video tours. <em>Results</em><em>.</em> The results of the conducted research allow us to determine the importance of the practical use of video tours in the professional training of future managers of socio-cultural activities. <em>Conclusions.</em> The strategic planning of the development of the video tour is outlined, which consists of several interrelated stages. Also, the concept of “memorialization” was specified, the meaning of the concepts of “memorial” and “monument” was revealed, the definition of the concept of “video-excursion” was formulated, by which we understand a methodically thought-out remote visit of important cultural places; the definition of the concept of “digitalization” was analyzed and considered in the context of the development of a video tour.</p> Olga Boyko Alla Ziakun Tatiana Povalii Elena Zhylenko Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 52 71 10.31866/2709-846X.2.2023.291286 Communication Strategy of the Museum: Peculiarities of Formation by Means of PR Technologies http://socio-cultural.knukim.edu.ua/article/view/291291 <p><em>Introduction. </em>The transformation of the museum, the modernization of its activity as an object of the recreation industry in the context of cultural recreation, the transfer of knowledge in a new, interesting and accessible form caused the need to update traditional expositions, intensify exhibition activities and, as a result, change its communication policy. However, today in the theoretical and practical planes of socio-cultural management, the issues of its marketing communications remain unresolved, the main task of which is to help increase attendance, expand the museum audience, or spread information about the museum among those who are unable to directly familiarize themselves with its exposition. <em>Purpose and methods. </em>The purpose of the study is to determine the communication strategy of the regional museum on the example of the communal cultural institution “Kremenchuk Local History Museum” and to represent a series of communication events as a component of its PR activity. The purpose of the research is realized by performing the following tasks: determining the ideals, interests and values of the potential museum audience, as well as optimal communication channels; representation of developed PR activities aimed at establishing communication between the museum and visitors and promoting its popularization. <em>Results</em>. The article clarifies the results of a sociological survey conducted at the initial stage of the research in order to find out the direction of modeling special PR events for the promotion of the Kremenchuk Local History Museum and identifies a number of PR events aimed at establishing communication between the museum and visitors and promoting its popularization. <em>Conclusions. </em>The use of the latest marketing strategy paradigm together with the implementation of digital infrastructure will allow improving the processes of the museum management system, modernizing its main mechanisms, popularizing museum institutions and their services<em>.</em></p> Larysa Butko Svitlana Fedorenko Alla Lushakova Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 72 85 10.31866/2709-846X.2.2023.291291 Features of Training a Modern Fashion Business Manager http://socio-cultural.knukim.edu.ua/article/view/291310 <p><em>Introduction.</em> The relevance of the study is due to the fact that by&nbsp;integrating into the international educational space, the field of fashion education in Ukraine can comprehend foreign and domestic educational practices, creating modern management training programmes for such a branch of the creative industries as fashion, namely fashion business managers. <em>Purpose and&nbsp;methods</em>. The purpose of the article is a theoretical analysis of the peculiarities of&nbsp;training modern fashion business managers in the system of higher education in&nbsp;Ukraine and abroad. The methodological basis of the study is the methods of&nbsp;studying experience and analysis of primary sources and documentation in the field of&nbsp;education, pedagogical modelling. <em>Results. </em>The paper analyses the&nbsp;peculiarities of training fashion business managers in the higher education system in Ukraine, in particular, the content of educational programmes and professional growth trajectories, and identifies effective ways to update them based on the experience of specialised fashion and design universities from other countries. It is proved that the training of modern fashion business managers is a&nbsp;flexible, open system aimed at forming a synthesis of individual qualities required by a modern specialist to&nbsp;perform his/her professional functions. <em>Conclusions. </em>The scientific novelty lies in&nbsp;the attempt to present an analysis of various educational programmes for the training of fashion business managers in Ukraine, to compare the content of such programmes with approaches to the development of educational programmes in&nbsp;different countries. The practical significance of the results is to understand the&nbsp;existing approaches to the training of fashion business managers in Ukraine in&nbsp;order to modernise and flexibly develop educational programmes in universities.</p> Maryna Bryl Oleksandr Sabadin Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 86 109 10.31866/2709-846X.2.2023.291310 State and Current Trends in the Development of Personal Brands in Show Business http://socio-cultural.knukim.edu.ua/article/view/291325 <p><em>Introduction. </em>Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own specific changes as a result. In this article, we analyse the state of the cultural industries since the beginning of the full-scale invasion, how it has affected personal branding, and what opportunities, threats and trends are inherent in Ukrainian show business today.&nbsp;<em>Purpose<strong>&nbsp;</strong>and methods.</em>&nbsp;The purpose of the article is to describe the formation specifics of artists' personal brands through the prism of the state and trends of modern show business in Ukraine, directions of its further development, opportunities and challenges. The methodological basis of the study is empirical, dialectical, and systemic approaches; we also use the methods of terminology, abstract and logical, synthesis, analysis, comparison, description, and generalisation. <em>Results.</em>&nbsp;The state and trends of modern Ukrainian show business are revealed. The specifics of personal brand management in today's realities are determined. The cause-and-effect relationships of the current state and trends of show business and their impact on personal branding during the war are analysed.&nbsp;<em>Conclusions.</em>&nbsp;Despite the difficult situation in the economy, new opportunities are opening up for show business along with general threats. The situation requires personal brands (artists) and their teams to work in a meaningful, strategically planned, and comprehensive manner, reviewing and often changing their habits and priorities. However, it should be understood that changes will not happen overnight. It will take years to rebuild Ukraine's cultural and artistic sector to at least pre-war levels, but it also opens up opportunities for modernisation and restructuring of the cultural industry.</p> Daryna Solonyna Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 110 128 10.31866/2709-846X.2.2023.291325 The Impact of Force Majeure on the Development and Organisation of Film Festival Activities in Ukraine http://socio-cultural.knukim.edu.ua/article/view/291331 <p><em>Introduction.</em>&nbsp;Organising film festivals is an important process for the country's film industry development. This process requires specific skills on the part of the organisers, as well as careful attention to the organisation as a whole. A study of the development of film festivals in the country is necessary as it helps to identify young talent. Film festivals have always played a crucial role in the film industry development in different countries. For the further development of the Ukrainian film industry, it is important to study the experience of organising festivals and understand the impact of unforeseen circumstances on them.&nbsp;<em>Purpose and methods.&nbsp;</em>The purpose of the article is to substantiate the theoretical foundations and develop practical recommendations for organising film festivals. The work was based on the abstract and logical method, the method of analysis and synthesis, and the critical analysis of scientific literature, which allowed us to summarise the theoretical and practical developments accumulated by the community in the context of film festival activities.&nbsp;<em>Results.&nbsp;</em>The essence, role, and significance of film festivals for the country's film industry development are revealed. The problems of organising film festivals in Ukraine are identified. Methods for improving the system of film festival organisation are formulated. The peculiarities of organising film festivals in Ukraine after 2020 are identified.&nbsp;<em>Conclusions.</em>&nbsp;The scientific novelty of the results obtained is to deepen the theoretical foundations of film festival organisation by summarising the best international experience in this segment of culture. The significance of the study is manifested in the expansion of knowledge in the field of film festival organisation and the impact of irresistible forces on it.</p> Alina Lytvynenko Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 129 146 10.31866/2709-846X.2.2023.291331 Linear Socio-Cultural Strategies of Society Development Management: Conceptualisation Problems in the Context of Cross-Cultural Differences http://socio-cultural.knukim.edu.ua/article/view/291245 <p><em>Introduction.</em> In the process of a multipolar world forming, recognising its unity and cultural diversity, the problem of strategic management of social development is becoming more relevant. <em>Purpose and methods.</em> The purpose of the article is a theoretical analysis of linear strategies for managing the development of society in the context of cross-cultural differences. The methodological basis of the study is the dialectical principle of cognition, systemic, organisational, cultural, historical, and interdisciplinary approaches to the study of trends and patterns in society. <em>Results.</em> The socio-cultural essence of the linear strategy as an expression of the general pattern of social development is revealed. The content of modernisation – the main type of linear strategy is considered. The key determinants of the modernisation strategy in the context of the Western culture of modernity are identified. The author establishes the failure of westernisation, identifies analogues of modern culture and the reasons for their incompleteness in Eastern societies. The prospects of the synthetic concept of modernization are substantiated. <em>Conclusions.</em> The scientific novelty of the research results lies in deepening the theoretical foundations of linear strategic management of society's development in the context of cultural diversity, and their significance lies in the addition of new knowledge about linear strategies to science and the possibility of their use in the training of management personnel for public administration.</p> Yelena Kovalenko Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 3 30 10.31866/2709-846X.2.2023.291245 Production Activity Essence and Producer’s Role in the Field of Project Management in the Creative Industries http://socio-cultural.knukim.edu.ua/article/view/291246 <p><em>Introduction. </em>The emergence of the cultural and creative industries market as a full-fledged business sector has given rise to new mechanisms for interaction between business entities in the cultural sector. This led to the emergence of a new type of manager – the producer. Its emergence in the cultural sphere necessitated a theoretical understanding of the production activity essence. However, today there is no single definition of the terms “producer” and “production”, and no coherent system of understanding the essence of production as a special type of management activity.&nbsp;<em>Purpose<strong>&nbsp;</strong>and methods.</em>&nbsp;The purpose of the article is to provide a comprehensive analysis of the essence of production activity and the role of a producer in the field of project management in the creative industries. The theoretical and methodological basis of the study is the principles of the project app-roach to management and their implementation in the field of cultural economy and creative industries.&nbsp;<em>Results.</em>&nbsp;The essence and content of production activity in the context of creative project management are revealed. The article analyses the areas of producers' responsibility and their hierarchy in the organisational structure of a creative project. The list of personal qualities and professional competences of the producer is studied and recorded. <em>Conclusions.</em>&nbsp;The scientific novelty of the obtained results lies in the clarification of the production activity essence and the producer's role in the organisation of creative cultural and artistic projects and processes. The significance of the research results lies in the fact that they can be used in the educational process when developing a list of competencies and standards for the speciality “producer of creative projects” and curricula.</p> Mariia Proskurina Veronika Nikitina Copyright (c) 2023 http://creativecommons.org/licenses/by/4.0 2023-11-22 2023-11-22 6 2 31 51 10.31866/2709-846X.2.2023.291246