Socio-Cultural Management Journal

Situational Management and Leadership

Arsenii Pushmin — 2024-05-24

Digital Management in the Field of Art and Music Industry

Arsenii Pushmin — 2024-05-24

Introduction. In the modern information society, which is in a constant state of transformation and evolution, the role of technology and digitization in various fields of human activity is becoming increasingly significant. One area where the impact of digital innovation is particularly evident is the arts, namely the music industry. The development of digital technologies and online communications has brought significant changes to all music industry processes: from music content production to its promotion and distribution. Purpose and methods. The purpose of the article is to analyze the features of digital management in the field of art and music industry, identify unique challenges and opportunities for creators, musicians and other industry participants in the digital age by considering the key aspects of digital management. The work is based on dialectical, deductive, systemic and interdisciplinary approaches, which made it possible to generalize theoretical and practical achievements accumulated by society in the context of digital management. Results. The essence of digital management, its features in the field of art and music industry are revealed. The stages of digitalization as part of the process of adaptation and integration of new technologies in various spheres of activity are defined. The key components of digital management in the field of art and music industry have been identified. Conclusions. The scientific novelty of the research results lies in deepening the understanding of the essence of digital management, its features in the field of art and the music industry. The significance of the study is found in the addition of cultural science with new theoretical provisions about digital management in the field of art, as well as in the possibility of using them in the process of increasing the efficiency of activities in the music industry in the digital era.

OTT Platforms as a Means of Distributing Cultural and Entertainment Content in Ukraine

Anastasiia Antonenko — 2024-05-24

Introduction. The relevance of the topic is due to the importance of developing Over-The-Top platforms, which provide access to digital content via the Internet, bypassing traditional cable and satellite television and play an important role in the distribution of cultural and entertainment content to society. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations and practical recommendations for organizing OTT platforms as a means of distributing cultural and entertainment content on the Internet. The methodological basis of the study is the systematic, interdisciplinary and historical approaches to the study of information and communication processes in the socio-cultural sphere. Results. The history of the origin of OTT services and the experience of their use at the global level are studied. The main OTT platforms in the Ukrainian market are analyzed and the advantages and disadvantages of each of them are identified. The trends and prospects for the development of OTT in Ukraine are studied and the factors influencing their popularity are identified. The most popular and convenient platforms that provide the highest quality content in accordance with its cost are highlighted. Conclusions. The scientific novelty of the research results lies in the generalization, systematization and development of the main theoretical provisions on the organization of OTT platforms in Ukraine, taking into account the factors of modern influence. The significance of the study is manifested in the development of scientific and practical recommendations that will contribute to the development of ways to distribute cultural and entertainment content through OTT services. The obtained results identify and analyze the main trends in content distribution, indicate the directions of modernization and adaptation of services for their owners.

Analysis of Modern PR Strategies in the Show Business Industry

Anastasia Balan — 2024-05-24

Introduction. In the modern world, the show business industry is central to the cultural and entertainment life of society. Show business is an important mechanism for shaping social stereotypes, influencing mass consciousness, creating trends and defining cultural values. Professional PR has become an integral part of successful activities in the show business industry. It plays a key role in building a positive image of artists, production companies, film companies, music bands and other market participants. Purpose and methods. The purpose of the study is to theoretically analyze modern PR strategies in the show business industry, to study and understand modern approaches to PR communications in this area, taking into account technological, social and economic trends. The methodological basis is the systemic and interdisciplinary approaches, as well as methods of general scientific, terminological, expert, observation and comparison, critical analysis, abstract and logical modeling. Results. The types of PR, the essence and the role of PR strategies in the show business industry are defined. The essence of using social media as a PR tool is revealed. Modern PR strategies in the show business industry are substantiated. Conclusions. The study indicates that factors such as authenticity, consistency and cooperation with influential personalities are of great importance in modern PR strategies. In addition, the effectiveness of PR strategies is also determined by the ability to adapt to changes in society, responding to challenges and trends. There is a need to integrate PR strategies into the overall marketing strategy of companies and artists, which will ensure their consistency and interaction with other types of marketing.

Management Structure in the Film Industry

Anastasiia Mykhailiukova — 2024-05-24

Introduction. The scientific and technological revolution and digitalisation introduced into various spheres of life also bring with them opportunities for creating completely new film content. The demand for cinema is constantly growing, as it is one of the most popular and profitable industries in the world. Purpose and methods. The purpose of the article is to identify the stages of contemporary film production organisation, determine the sequence of processes for creating a film product, analyse employees’ functions in the field of cinema, and substantiate a typical scheme of a film project organisational structure. The methodological basis of the study is the systemic and interdisciplinary approaches, as well as terminological, historical, calculation and constructive, structural and functional, and expert methods. Results. The stages of modern film production organisation are identified. The sequence of creating a film product processes on the way from creation to consumption is determined. The employees' functions in the field of cinema are analysed. A typical scheme of a film project's organisational structure for the perspective is substantiated. Conclusions. Summarising the scientific theoretical provisions on the organisation of management and a team of specialists in the field of cinematography, the article substantiates a flexible adaptive standard system for organising the filming process, which ensures effective interaction between various participants in the film making process, helps to avoid mistakes and delays in production, ensure compliance with the budget and deadlines, and deliver a high-quality film product that will be commercially viable for producers. In terms of scientific novelty, this study has significant potential for the development of management theory and practice, as well as for improving film production efficiency.

Culture as “Object” and “Tool” of Global Governance: Social and Metaphysical Consequences and Threats

Yaroslav Martynyshyn — 2024-05-24

Introduction. The relevance of the research topic is due to the problems caused by the globalisation of society. Purpose and methods. The purpose of the article is a philosophical analysis of comprehensive changes in society under the influence of globalisation and determinants identification that influence the transformation of culture as a factor of modern society's existence into an “object” and “tool” of global governance. The methodological basis of the study is the dialectical principle of cognition, systemic, axiological, historical, typological, comparative and synergistic approaches. Results. The role and significance of culture in society as a means of formation, education, development, and humanisation are highlighted. The author analyses the socio-cultural reflections and contradictions of globalisation, which lead to the deformation of ethno-cultural identifications, which becomes an obstacle to the achievement of a true civilisational synthesis by humanity. The article reveals the essence of global governance and its subjectivity and identifies the reasons why culture is deliberately turned into an “object” and “tool” of this governance. The negative social consequences and metaphysical threats of turning culture into an “object” and “tool” of global governance, as well as possible means of counteracting this are identified. Conclusions. The scientific novelty of the research results lies in the disclosure of the socio-cultural essence of global governance and the identification of its negative consequences and threats to society, and the significance lies in the fact that they can be used in the practical activities of public authorities, as well as in the development of the theoretical and methodological foundations of the philosophy of socio-cultural management and global studies.

Non-Linear Socio-Cultural Strategies for Managing the Society's Development: Problems of Conceptualisation in the Context of Cultural and Religious Diversity

Yelena Kovalenko — 2024-05-24

Introduction. The relevance of the study is due to the diversity of modern society and the complexity of conceptualising its management strategies. Purpose and methods. The purpose of the article is a philosophical analysis of non-linear concepts and strategies for managing the society's development in the context of cultural and religious diversity. The methodological basis of the study is the dialectical principle of cognition, system-synergetic, historical, cultural, and interdisciplinary approaches to the study of the management laws of society development. Results. The essence of non-linear theory and strategy as an alternative expression of the universal pattern of society development is revealed. The article analyses the genesis of non-linear conceptions of society development in the pre-industrial period. Non-linear strategies of social development in the era of industrialism are considered. Non-linear strategies of social development at the stage of late industrialism are highlighted. The meaning of the socio-cultural identity strategies of societies is clarified. The strategies of the original development of society in the cultures of Islam, Buddhism and Hinduism are substantiated. The peculiarities of the original development strategy of society in the culture of Japanese Shinto Buddhism are revealed. Conclusions. The scientific novelty of the obtained results lies in deepening the theoretical foundations of non-linear strategic management of the development of societies of the Eastern and Middle Worlds, and their significance lies in supplementing science with new knowledge about non-linear strategies of development management in these societies.

Globalization and Its Impact on Cultural Management and Creative Economy

Tetyana Stepanova — 2024-05-24

Introduction. Globalization affects cultural management and the creative economy, creating new opportunities and challenges through international integration and technological innovation. The development of effective management strategies in a global environment is becoming increasingly relevant in view of its scientific novelty and practical significance. Purpose and methods. The purpose of the study is to provide a deeper understanding of the impact of globalization on cultural management and the creative economy by analyzing the interactions between global processes and cultural industries. The study focuses on a comprehensive analysis of the impact of globalization on cultural management and the creative economy. In particular, it is based on an integrative approach and the use of system analysis methods. Results. The results of the study show that globalization affects cultural industries, creating new challenges and opportunities. The analysis of globalization processes has shown that changes in the global economic and cultural landscape shape the prospects for the creative sector. In particular, the aspects of digital transformation, intellectual property protection, the role of cultural diversity and international collaboration were explored. Conclusions. The article summarizes the impact of globalization on cultural management and the creative economy, highlighting its role as a catalyst for change that generates challenges and new opportunities in these areas.