Socio-Cultural Management Journal <p>“Socio-Cultural Management Journal” is a peer-reviewed open access scientific journal, which covers current issues of theory and history of the art of management and practical aspects of its organization in the socio-cultural sphere.</p> <p>The journal presents a completely new managerial and cultural direction of research, focused on philosophical and scientific understanding and practical improvement of the art of management in the organization of the life of society, which distinguishes the presented journal from many other scientific journals of managerial profile.</p> <p>The purpose of the journal is competent coverage of fundamental and practically significant scientific achievements of professors, teachers, researchers, doctoral students, postgraduate students, students, as well as managers-practitioners, both directly in Ukraine and countries near and far abroad all whose scientific, corporate and professional interests include issues of socio-cultural activities management.</p> <p>This is a scientific platform for the ideas and views exchange on trends in the theory and practice of the art of socio-cultural management in Ukraine and the world.</p> <p>Given that the direction of the journal's research is completely new, the editorial board aims to spread the journal's ideas to different continents and countries around the world, focusing on the principles of transparency and best practices for scientific publications.</p> <p>The scientific journal was founded in 2018 as the “<strong><a href="" target="_blank" rel="noopener">Bulletin of the Kyiv National University of Culture and Arts. Series in Management of Socio-Cultural Activities</a></strong>”. In 2020, it was renamed the “Socio-Cultural Management Journal”.</p> <p>The journal is included in category “B” of the List of scientific professional publications of Ukraine in the field of science “Cultural Studies” in the specialty 028 “Management of Socio-Cultural Activities” (order of the Ministry of Education and Science of Ukraine No.1643 from 28.12.2019).</p> <p>There are two regular sections in the journal, intended for the publication of original theoretical and empirical scientific articles: “Theory, History, Culture and Art of Management”; “Practical Aspects of Socio-Cultural Management”. These sections are basic and mandatory for each issue of the journal.</p> <p>In addition to original scientific articles, which are the basis and priority of the journal, the journal may publish review scientific articles, as well as analytical reviews of scientific events (conferences, seminars, round tables) and reviews of important monographs and educational materials. To do this, the journal provides three non-permanent sections: “Scientific Reviews”, “Conferences, Seminars, Round Tables”, “Reviews”, which are filled only in the presence of relevant materials.</p> <p><strong>The Founder, Owner and Publisher of the journal – <a href="" target="_blank" rel="noopener"><u>Kyiv National University of Culture and Arts</u></a></strong></p> <p><strong>Editor-in-Chief:</strong> Professor Yaroslav Martynyshyn, founder and the head of Scientific School “Art of Management”. Editor-in-Chief is the authorized representative of the Publisher and the highest official of the journal. He heads the journal and makes decisions on all issues related to the journal.</p> <p><strong>Editorial Board:</strong> members of the editorial board are recognized experts in the subject areas of the journal's competence from Ukrainian and foreign universities and academies.</p> <p><strong>Language:</strong> English.</p> <p><strong>Frequency:</strong> 2 times a year. Number 1 (June); Number 2 (December).</p> <p><strong>Indexing and abstracting databases: <a href=";lookfor=2709-9571&amp;ling=1&amp;oaboost=1&amp;name=&amp;thes=&amp;refid=dcresuk&amp;newsearch=1" target="_blank" rel="noopener">BASE</a>, <a href=";from_ui=yes" target="_blank" rel="noopener">Crossref</a>, <a href="" target="_blank" rel="noopener">DOAJ</a>, <a href="" target="_blank" rel="noopener">ERIH PLUS</a>, <a href="" target="_blank" rel="noopener">EuroPub</a>, <a href=";authuser=3&amp;user=FxlX1_8AAAAJ" target="_blank" rel="noopener">Google Scholar</a>, <a href=";journalId=51153" target="_blank" rel="noopener">Index Copernicus Journals Master List</a>, <a href="" target="_blank" rel="noopener">Journal Factor</a>, <a href="" target="_blank" rel="noopener">Lens</a>, <a href="" target="_blank" rel="noopener">MIAR</a>, <a href=";active=result&amp;instancetypename=%22Article%22" target="_blank" rel="noopener">OpenAIRE</a>, <a href="" target="_blank" rel="noopener">Polska Bibliografia Naukowa</a>, <a href="" target="_blank" rel="noopener">ResearchBib</a>, <a href=";search_id=10420682" target="_blank" rel="noopener">ROAD: the Directory of Open Access scholarly Resources</a>, <a href="" target="_blank" rel="noopener">Scilit</a>, <a href="" target="_blank" rel="noopener">WorldCat</a>, <a href=";I21DBN=UJRN&amp;P21DBN=UJRN&amp;S21STN=1&amp;S21REF=10&amp;S21FMT=juu_eng&amp;C21COM=S&amp;S21CNR=20&amp;S21P01=0&amp;S21P02=0&amp;S21P03=I=&amp;S21COLORTERMS=0&amp;S21STR=%D0%9670398:%D0%9C%D0%A1%D0%94" target="_blank" rel="noopener">Vernadsky National Library of Ukraine</a>, <a href="" target="_blank" rel="noopener">Scientific Periodicals of Ukraine (URAN)</a>.</strong></p> <p><strong>The journal follows: </strong></p> <p>1) Open Access Policy – <strong><a href="" target="_blank" rel="noopener"><u>Budapest Open Access Initiative</u></a></strong>, <strong><a href="" target="_blank" rel="noopener"><u>Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities</u></a></strong>;</p> <p>2) <strong><a href="" target="_blank" rel="noopener"><u>Principles of Transparency and Best Practices for Scholarly Publications</u></a></strong>, which are developed by the<strong><a href="" target="_blank" rel="noopener"><u> Committee on Publication Ethics</u></a></strong> (COPE), <strong><a href="" target="_blank" rel="noopener"><u>Directory of Open Access Journals</u></a></strong> (DOAJ), <strong><a href="" target="_blank" rel="noopener"><u>Open Access Scholarly Publishers Association</u></a></strong> (OASPA) and <strong><a href="" target="_blank" rel="noopener"><u>World Association of Medical Editors</u></a></strong> (WAME).</p> <p><strong>All materials are distributed under the terms of the license <a href="" target="_blank" rel="noopener">Creative Commons Attribution 4.0 International License</a></strong>, which allows others to share the work with confirmation of authorship and initial publication in this journal.</p> <p><strong>Manuscripts submitted for publication </strong>must comply with the profile and scientific level of the journal, undergo an expert examination procedure, and receive a recommendation from the editorial board for publication.</p> <p><strong>The editorial board do not guarantee the mandatory acceptance of manuscripts for publication or a very short time for their review</strong>.</p> <p><strong>The publication is at the expense of the publisher.</strong> Payment of the publication fee is not provided. The author is not charged for the publication of the manuscript. Postal printing of a printed copy of the journal is carried out at the expense of the author.</p> <p><strong>Editorial board address:</strong> 36, Ye. Konovaltsia St., Kyiv 01601, Ukraine</p> <p><strong>Telephone:</strong> +380 98 8951889</p> <p><strong>E-mail:</strong> <strong><a href="" target="_blank" rel="noopener"></a></strong></p> <p><strong>Website: <a href="" target="_blank" rel="noopener"><u></u></a></strong></p> <p><strong>p-ISSN 2709-846X; e-ISSN 2709-9571</strong></p> Kyiv National University of Culture and Arts en-US Socio-Cultural Management Journal 2709-846X <p>The authors retain copyrights to the work and at the same time grant the magazine the right to first publish it under the terms of the<a href="" target="_blank">Creative Commons Attribution License</a>, which allows other persons to freely distribute the published work with a mandatory reference to its authors and its first publication.</p><p>The author of the published article has the right to distribute information about it and to post references to work in the electronic repository of the institution.</p> Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review <p><em>Introduction</em>. In recent years, research about consumer behavior has not lost its relevance in the face of increased competition and global economic change. In the marketing field specialists are also constantly looking for new solutions that scientists are researching in consumer behavior and vice versa. Modern research on consumer behavior in the market has been conducted mainly by scientists in the USA, Germany and the United Kingdom. It should be noted that a large part of the research is based on the study of psychological and social aspects of consumer behavior, but less on the modeling and prediction of consumer behavior. <em>Purpose and methods</em>. The aim of this study is to investigate the effects of marketing on consumer behavior, including special attention to different age groups if they have been studied over the last five years and to answer the question – what is the role of marketing in customer behavior? To address the research question, the author conducted a systematic review of the literature following the rules proposed by David Denyer and David Tranfield. The process of the systematic literature review followed in this study aims to identify the relevant literature related to consumer behavior in relation to marketing and select and synthesize the themes with respect to the research question in a transparent, complete and rigorous manner. <em>Results</em>. Over the last five years, from 2018 to the beginning of 2022, research on consumer behavior in relation to different marketing directions has been studied extensively and in different countries. Marketing provides opportunities not only to learn about consumers, but also to tailor activities to appeal to new and existing products. Research has shown that green marketing seeks to change consumer behavior to make it more sustainable. <em>Conclusions</em>. Researchers' studies on consumer behavior is becoming more relevant. The role of marketing in consumer behavior is important regardless of the industry, country and customer age.</p> Vera Gravite-Lapere Copyright (c) 2022 2022-11-22 2022-11-22 5 2 175 201 10.31866/2709-846X.2.2022.267550 Entrepreneurship: Theory, Genesis, Socio-Cultural Dimensions and Strategies <p><em>Introduction. </em>In terms of economic relations transformation in Ukraine, entrepreneurship, which today, to a certain extent, goes beyond the scope of usual economic functions and roles, and is a socio-cultural phenomenon with its own history and civilizational specificity, occupies a special place. Given this, it should be considered not only as an economic category but also as a system of values and a special cultural phenomenon. <em>Purpose and methods. </em>The purpose of the article is a theoretical analysis of entrepreneurship as a unique phenomenon, which will deepen the understanding of its essence, socio-cultural dimensions, and strategies at various stages of society's historical development. The methodological basis of the study is the dialectical principle of cognition, systemic, historical, cultural, and interdisciplinary approaches to the study of organizational phenomena in society. <em>Results. </em>The history of the scientific opinion formation about entrepreneurship is considered. Socio-cultural principles and strategies of entrepreneurship are revealed. The cultural and historical factors of the entrepreneur's personality formation have been identified. The entrepreneurship functions and the role of an entrepreneur in society are analyzed. Determinants of activation and prospects for entrepreneurial activity development are determined. <em>Conclusions. </em>The scientific novelty of the research results lies in the cultural deepening of the understanding of the entrepreneurship essence as a unique socio-cultural phenomenon at various stages of the historical development of human society. The significance of the research is manifested in the addition of science with new theoretical provisions on entrepreneurship, as well as in the possibility of using them in the process of professional training of entrepreneurs and managers.</p> Yaroslav Martynyshyn Olena Khlystun Maryna Antonivska Oksana Krupa Copyright (c) 2022 2022-11-22 2022-11-22 5 2 3 37 10.31866/2709-846X.2.2022.267494 The Culture of Economic Life of Society: Essence, Basic Values, Management <p><em>Introduction.</em>&nbsp;The processes that are taking place today under the influence of globalization in the world economy cause serious claims to the theory of economic management, since it mainly takes into account the economic component of economic activity and almost ignores its semantic, symbolic, moral, and aesthetic significance, which negatively affects labor productivity and efficiency management as a whole. Therefore, turning to the study of economic activity in the philosophical and cultural aspects seems relevant and justified.&nbsp;<em>Purpose and methods.&nbsp;</em>The purpose of the article is the philosophical and cultural conceptualization of the dynamic nature of the economic life of society, which will allow deepening the understanding of the essence of economic culture, its basic values, and its management system. The methodological basis of the research is the dialectical principle of cognition, systemic, cultural, historical, and interdisciplinary approaches to the study of organizational phenomena and processes.&nbsp;<em>Results.&nbsp;</em>The essence of the culture of the economic life of the society is revealed. The regularities and trends of the development of economic culture have been revealed. The basic values of the culture of human economic activity, their semantic, symbolic, moral, and aesthetic significance depending on the stage of development of society and its cultural specificity are determined.<em>&nbsp;Conclusions.</em>&nbsp;The scientific novelty of the research results lies in the deepening of the understanding of the essence of the culture of the economic life of society, the definition of its components, and basic values. The significance of the research is found in the addition of cultural science with new theoretical provisions about the culture of economic activity, as well as in the possibility of using them in the process of training managers of economic organizations.</p> Yelena Kovalenko Copyright (c) 2022 2022-11-22 2022-11-22 5 2 38 67 10.31866/2709-846X.2.2022.267514 Main Directions of Cultural Diplomacy of the USA and Japan <p><em>Introduction.</em> The relevance of the research is determined by the growing role of culture and cultural diplomacy as a tool of special (“soft”) power in foreign policy and economic relations between countries in the conditions of globalization, virtualization and digitalization of society. <em>Purpose and methods.</em> The purpose of the article is to identify the features of international exchanges and the spread of popular culture as the main directions of cultural diplomacy in the United States and Japan, in historical retrospect and at the present stage. The methodological basis of the study is a dialectical, systematic and interdisciplinary approach to the study of the phenomenon and processes of cultural diplomacy in developed countries. <em>Results.</em> The essence of the concept of “cultural diplomacy” is revealed. The peculiarities of the cultural policy of the developed countries of the West and the East are analyzed using the example of the foreign policy of the United States of America and Japan. The main tools and mechanisms of cultural diplomacy are considered in historical retrospect and at the present stage. The specifics of the implementation of the main directions of cultural diplomacy by the leading countries of the world in the first decades of the 21st century have been revealed. <em>Conclusions.</em> Based on the analysis of the main directions of cultural diplomacy of the United States and Japan, it can be stated that the states pay special attention to the spread of popular culture abroad and international exchanges in order to arouse the interest of the younger generation in their own culture around the world. Cultural exchange in this context is a form of dialogue between states and can contribute to improving the climate of interstate relations, creating preconditions for the develop-ment of interaction in the long term.</p> Myroslava Poplavska Copyright (c) 2022 2022-11-22 2022-11-22 5 2 68 79 10.31866/2709-846X.2.2022.267520 Spatial Semiotics and Landscape Hermeneutics in the Professional Training of Managers of Socio-Cultural Activity <p><em>Introduction. </em>Socio-cultural activity managers' training involves students’ mastering and fluent operating the concepts of “cultural landscape” and “semiosphere”, which are used to carry out hermeneutic and semiotic analyses of regional and world culture phenomena.&nbsp;<em>Purpose<strong>&nbsp;</strong>and methods.</em>&nbsp;The article aims to reveal the main provisions of spatial semiotics and landscape hermeneutics and determine their didactic potential in the context of socio-cultural activity managers' training. Research methods include analyzing cultural, art history, and philosophical literature, theoretical generalization, and synthesis.&nbsp;<em>Results.</em>&nbsp;When analyzing cultural space and cultural phenomena as texts, concepts and terms are used that characterize cultural space as a semiotic system: language, text, metatext, intertextuality, and communication. One of the essential shared objects of spatial semiotics and landscape hermeneutics is the city, the high degree of semioticization determined by such essential features as “doneness” and “artificiality”.&nbsp;<em>Conclusions.</em>&nbsp;Space and culture interact and influence each other. At the same time, spatial categories such as “center”, and “periphery” appear as universal models for describing texts and phenomena of any branch of the cultural sphere. The analysis of landscape and cultural phenomena is carried out according to the parameters of the level of semiotic saturation of the environment; the level of significance of symbolic activity; the intensity of semiotic exchange; level of self-identification.</p> Olga Boyko Serhii Zuiev Tatiana Povalii Larysa Otroshchenko Copyright (c) 2022 2022-11-22 2022-11-22 5 2 80 102 10.31866/2709-846X.2.2022.267526 Psychological Stability and Coping Strategies of a Fashion Business Manager as Determinants of Effective Overcoming Difficult Management Situations <p><em>Introduction.</em> The relevance of studying the problem of the formation of a person's psychological stability and his choice of coping strategies for overcoming difficult life and professional situations in a state of uncertainty and social challenges is due to the “social demand” on the part of modern managers-practitioners. <em>Purpose and methods.</em>&nbsp;The purpose of this article is the theoretical analysis of the psychological stability phenomenon as a personal property, and the justification of its interdependence with the coping strategies chosen by the individual in everyday and professional environment. The methodological basis of this research is a genetic-psychological approach to the study of the possessive behaviour phenomenon. <em>Research results. </em>The theoretical and methodological analysis of the problem of forming the psychological stability of a fashion business manager is carried out. Coping strategies are described as tools for realizing the psychological stability in managing fashion business. Psychological stability is considered as an open system, the level of development of which is manifested in professional activity and is a synthesis of individual qualities.<em> Conclusions. </em>The scientific novelty consists in deepening the understanding of the psychological stability importance for the effectiveness of managerial decision-making by managers in fashion business field. The practical significance of research results lies in the possibility of choosing optimal coping strategies in professional life through students training, who master educational programmes with a powerful practical component.</p> Оlena Kostiuchenko Maryna Bryl Liudmyla Dykhnych Copyright (c) 2022 2022-11-22 2022-11-22 5 2 103 125 10.31866/2709-846X.2.2022.267534 Popularity Strategies of a Modern Music Artist <p><em>Introduction</em>. The relevance of the research lies in understanding the approaches to building the career of novice artists by determining popularity strategies for modern music performers, criteria and indicators of popularity, as well as ways of forming their popularity. The digitalization process in the music and record industries has transformed production and consumption model of a music product and, therefore, has changed the strategies for gaining popularity for an artist. <em>Purpose and methods</em>. The purpose of the article is to investigate the popular strategies of a contemporary music artist and define them according to the levels of popularity in correlation with the scale of market coverage. The methodological basis of the research is a systematic approach, as well as general scientific, historical, and logical methods were used. <em>Results</em>. Popularity strategies of a modern music artist are implemented on two levels: local – in the digital world of social networks and streaming platforms; and national – with the involvement of PR events and the implementation of a communication campaign on major media. Popularity strategies have basic, monitoring, and effective popularity criteria with specific indicators. <em>Conclusions.</em> The scientific novelty of the research is the determination of popularity strategies of a modern music artist at two levels: local and national, and formulating their differences according to the criteria of the target audience, conducting a communication campaign, using marketing tools, and placing releases. The practical significance of the obtained results is their usage in the process of developing a marketing strategy for artists, in particular, beginners, to enter the music market and quickly monetize their creativity.</p> Iryna Parkhomenko Kateryna Berezovska Copyright (c) 2022 2022-11-22 2022-11-22 5 2 126 141 10.31866/2709-846X.2.2022.267540 Assessment of a Socio-Cultural Product Quality <p><em>Introduction.</em> Every day, the vast majority of society members are active consumers of various types of socio-cultural products. This gives a significant impetus to the more progressive development of the socio-cultural sphere and the need to improve the quality of its products. The question of how exactly to measure and analyze the consumer's perception of the quality of a certain socio-cultural product is relevant. To understand how a consumer evaluates the quality of a certain socio-cultural product, first of all, it is necessary to discover how he builds his own logical judgments about this product.&nbsp;<em>Purpose and methods.</em>&nbsp;The purpose of the article is to study the characteristics that determine consumers' conclusions about the quality of a socio-cultural product, regardless of whether they do it directly or indirectly. The research methodology consists of the application of system-functional and system-structural analysis as the theoretical basis of this study, which precisely allows the revealing of the relationship between these characteristics.&nbsp;<em>Results.</em>&nbsp;Determining the causal structure of the conceptual representation of a socio-cultural product – a park of culture and recreation, making it possible to reveal a clear relationship between the nature of the property, its causal status, accessibility for understanding, and its significance. The nature of the property determines its place in the system of relationships. Structural properties have the obvious status of a cause, procedural properties determine the obvious status of an effect, and an impression is an impression and a point of convergence of several relationships.&nbsp;<em>Conclusions.</em>&nbsp;The presented research results convincingly prove the applicability of theoretically grounded casual models of socio-cultural analysis both at the level of fundamental research and in applied fields.</p> Yuliia Tymchenko Copyright (c) 2022 2022-11-22 2022-11-22 5 2 142 158 10.31866/2709-846X.2.2022.267542 Organization of Theatrical Activity Within the Non-Governmental Sector of Culture <p><em>Introduction.</em> The importance of studying independent theatre initiatives in the Ukrainian context is not only theoretical but also practical because it is not just a comparison of different models but also the formulation of recommendations for theatre reform in Ukraine. The emergence of independent theater organizations gave rise to independent artistic practice, which dramatically increased competition among theaters in the struggle for the audience. As a result, the ability to use management and marketing technologies as a tool for market promotion began to play a leading role for such institutions. <em>Purpose and methods.</em>&nbsp;The purpose of the article is to develop theoretical foundations and practical recommendations for improving the organization of theatrical activities within the non-governmental sector of culture. The work was based on dialectical, empirical, and systematic approaches, which allowed us to summarize the theoretical and practical achievements accumulated by the community in the context of organizing the activities of modern theaters. <em>Results.</em>&nbsp;The essence, role, and significance of the activities of independent theater organizations are revealed. The problems of the existence of independent theaters are determined. Methods for improving the work of theatrical organizations in the independent sector of culture and theatrical reform have been formulated. Peculiarities of management of the subjects of the independent sector of culture have been revealed.&nbsp;<em>Conclusions.</em>&nbsp;The scientific novelty of the obtained results lies in the deepening of the theoretical foundations of the organization of independent theaters based on generalization of the best world experience in this culture segment. The significance of the study is manifested in the expansion of knowledge in the field of organization of independent theaters and the possibility of their use in the process of reforming the theatrical sphere of Ukraine.</p> Mariia Yakovenko Copyright (c) 2022 2022-11-22 2022-11-22 5 2 159 174 10.31866/2709-846X.2.2022.267547