Socio-Cultural Management Journal

Development of a Video Tour as a Component of the Activities of the Manager of Socio-Cultural Sphere: Memorialization and Digitization

2023-11-21T12:01:17+02:00

Introduction. Adapting to the modern circumstances of social life, managers of socio-cultural sphere must improve their forms of work and introduce new methods and tools for the implementation of socio-cultural activities. Therefore, the development of a video tour is an integral part of the work of a manager of socio-cultural activities and it requires the mastery of certain skills in the development and presentation of a certain product. Purpose and methods. The purpose of the article is to highlight features of developing a video tour as a component of the manager's activity in the socio-cultural sphere, to identify and justify the main stages of its implementation. Research methods include the analysis of cultural, art history, and philosophical literature; historical-retrospective, touristic, technological, artistic and globalist approaches. And also the method of SWOT analysis, which makes it possible to note a sufficient number of advantages in the development of video tours. Results. The results of the conducted research allow us to determine the importance of the practical use of video tours in the professional training of future managers of socio-cultural activities. Conclusions. The strategic planning of the development of the video tour is outlined, which consists of several interrelated stages. Also, the concept of “memorialization” was specified, the meaning of the concepts of “memorial” and “monument” was revealed, the definition of the concept of “video-excursion” was formulated, by which we understand a methodically thought-out remote visit of important cultural places; the definition of the concept of “digitalization” was analyzed and considered in the context of the development of a video tour.

Communication Strategy of the Museum: Peculiarities of Formation by Means of PR Technologies

2023-11-21T12:19:45+02:00

Introduction. The transformation of the museum, the modernization of its activity as an object of the recreation industry in the context of cultural recreation, the transfer of knowledge in a new, interesting and accessible form caused the need to update traditional expositions, intensify exhibition activities and, as a result, change its communication policy. However, today in the theoretical and practical planes of socio-cultural management, the issues of its marketing communications remain unresolved, the main task of which is to help increase attendance, expand the museum audience, or spread information about the museum among those who are unable to directly familiarize themselves with its exposition. Purpose and methods. The purpose of the study is to determine the communication strategy of the regional museum on the example of the communal cultural institution “Kremenchuk Local History Museum” and to represent a series of communication events as a component of its PR activity. The purpose of the research is realized by performing the following tasks: determining the ideals, interests and values of the potential museum audience, as well as optimal communication channels; representation of developed PR activities aimed at establishing communication between the museum and visitors and promoting its popularization. Results. The article clarifies the results of a sociological survey conducted at the initial stage of the research in order to find out the direction of modeling special PR events for the promotion of the Kremenchuk Local History Museum and identifies a number of PR events aimed at establishing communication between the museum and visitors and promoting its popularization. Conclusions. The use of the latest marketing strategy paradigm together with the implementation of digital infrastructure will allow improving the processes of the museum management system, modernizing its main mechanisms, popularizing museum institutions and their services.

Features of Training a Modern Fashion Business Manager

2023-11-21T12:59:45+02:00

Introduction. The relevance of the study is due to the fact that by integrating into the international educational space, the field of fashion education in Ukraine can comprehend foreign and domestic educational practices, creating modern management training programmes for such a branch of the creative industries as fashion, namely fashion business managers. Purpose and methods. The purpose of the article is a theoretical analysis of the peculiarities of training modern fashion business managers in the system of higher education in Ukraine and abroad. The methodological basis of the study is the methods of studying experience and analysis of primary sources and documentation in the field of education, pedagogical modelling. Results. The paper analyses the peculiarities of training fashion business managers in the higher education system in Ukraine, in particular, the content of educational programmes and professional growth trajectories, and identifies effective ways to update them based on the experience of specialised fashion and design universities from other countries. It is proved that the training of modern fashion business managers is a flexible, open system aimed at forming a synthesis of individual qualities required by a modern specialist to perform his/her professional functions. Conclusions. The scientific novelty lies in the attempt to present an analysis of various educational programmes for the training of fashion business managers in Ukraine, to compare the content of such programmes with approaches to the development of educational programmes in different countries. The practical significance of the results is to understand the existing approaches to the training of fashion business managers in Ukraine in order to modernise and flexibly develop educational programmes in universities.

State and Current Trends in the Development of Personal Brands in Show Business

2023-11-21T13:44:55+02:00

Introduction. Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own specific changes as a result. In this article, we analyse the state of the cultural industries since the beginning of the full-scale invasion, how it has affected personal branding, and what opportunities, threats and trends are inherent in Ukrainian show business today. Purpose and methods. The purpose of the article is to describe the formation specifics of artists' personal brands through the prism of the state and trends of modern show business in Ukraine, directions of its further development, opportunities and challenges. The methodological basis of the study is empirical, dialectical, and systemic approaches; we also use the methods of terminology, abstract and logical, synthesis, analysis, comparison, description, and generalisation. Results. The state and trends of modern Ukrainian show business are revealed. The specifics of personal brand management in today's realities are determined. The cause-and-effect relationships of the current state and trends of show business and their impact on personal branding during the war are analysed. Conclusions. Despite the difficult situation in the economy, new opportunities are opening up for show business along with general threats. The situation requires personal brands (artists) and their teams to work in a meaningful, strategically planned, and comprehensive manner, reviewing and often changing their habits and priorities. However, it should be understood that changes will not happen overnight. It will take years to rebuild Ukraine's cultural and artistic sector to at least pre-war levels, but it also opens up opportunities for modernisation and restructuring of the cultural industry.

The Impact of Force Majeure on the Development and Organisation of Film Festival Activities in Ukraine

2023-11-21T13:56:33+02:00

Introduction. Organising film festivals is an important process for the country's film industry development. This process requires specific skills on the part of the organisers, as well as careful attention to the organisation as a whole. A study of the development of film festivals in the country is necessary as it helps to identify young talent. Film festivals have always played a crucial role in the film industry development in different countries. For the further development of the Ukrainian film industry, it is important to study the experience of organising festivals and understand the impact of unforeseen circumstances on them. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations and develop practical recommendations for organising film festivals. The work was based on the abstract and logical method, the method of analysis and synthesis, and the critical analysis of scientific literature, which allowed us to summarise the theoretical and practical developments accumulated by the community in the context of film festival activities. Results. The essence, role, and significance of film festivals for the country's film industry development are revealed. The problems of organising film festivals in Ukraine are identified. Methods for improving the system of film festival organisation are formulated. The peculiarities of organising film festivals in Ukraine after 2020 are identified. Conclusions. The scientific novelty of the results obtained is to deepen the theoretical foundations of film festival organisation by summarising the best international experience in this segment of culture. The significance of the study is manifested in the expansion of knowledge in the field of film festival organisation and the impact of irresistible forces on it.

Linear Socio-Cultural Strategies of Society Development Management: Conceptualisation Problems in the Context of Cross-Cultural Differences

2023-11-20T16:57:13+02:00

Introduction. In the process of a multipolar world forming, recognising its unity and cultural diversity, the problem of strategic management of social development is becoming more relevant. Purpose and methods. The purpose of the article is a theoretical analysis of linear strategies for managing the development of society in the context of cross-cultural differences. The methodological basis of the study is the dialectical principle of cognition, systemic, organisational, cultural, historical, and interdisciplinary approaches to the study of trends and patterns in society. Results. The socio-cultural essence of the linear strategy as an expression of the general pattern of social development is revealed. The content of modernisation – the main type of linear strategy is considered. The key determinants of the modernisation strategy in the context of the Western culture of modernity are identified. The author establishes the failure of westernisation, identifies analogues of modern culture and the reasons for their incompleteness in Eastern societies. The prospects of the synthetic concept of modernization are substantiated. Conclusions. The scientific novelty of the research results lies in deepening the theoretical foundations of linear strategic management of society's development in the context of cultural diversity, and their significance lies in the addition of new knowledge about linear strategies to science and the possibility of their use in the training of management personnel for public administration.

Production Activity Essence and Producer’s Role in the Field of Project Management in the Creative Industries

2023-11-20T17:15:58+02:00

Introduction. The emergence of the cultural and creative industries market as a full-fledged business sector has given rise to new mechanisms for interaction between business entities in the cultural sector. This led to the emergence of a new type of manager – the producer. Its emergence in the cultural sphere necessitated a theoretical understanding of the production activity essence. However, today there is no single definition of the terms “producer” and “production”, and no coherent system of understanding the essence of production as a special type of management activity. Purpose and methods. The purpose of the article is to provide a comprehensive analysis of the essence of production activity and the role of a producer in the field of project management in the creative industries. The theoretical and methodological basis of the study is the principles of the project app-roach to management and their implementation in the field of cultural economy and creative industries. Results. The essence and content of production activity in the context of creative project management are revealed. The article analyses the areas of producers' responsibility and their hierarchy in the organisational structure of a creative project. The list of personal qualities and professional competences of the producer is studied and recorded. Conclusions. The scientific novelty of the obtained results lies in the clarification of the production activity essence and the producer's role in the organisation of creative cultural and artistic projects and processes. The significance of the research results lies in the fact that they can be used in the educational process when developing a list of competencies and standards for the speciality “producer of creative projects” and curricula.

Management of the Sphere of Culture: Creative and Innovative Vectors in the Conditions of Globalization Changest

2023-11-21T14:12:13+02:00