Linear Socio-Cultural Strategies of Society Development Management: Conceptualisation Problems in the Context of Cross-Cultural Differences
DOI:
https://doi.org/10.31866/2709-846X.2.2023.291245Keywords:
society, development, management, linear socio-cultural strategies, cross-cultural differencesAbstract
Introduction. In the process of a multipolar world forming, recognising its unity and cultural diversity, the problem of strategic management of social development is becoming more relevant. Purpose and methods. The purpose of the article is a theoretical analysis of linear strategies for managing the development of society in the context of cross-cultural differences. The methodological basis of the study is the dialectical principle of cognition, systemic, organisational, cultural, historical, and interdisciplinary approaches to the study of trends and patterns in society. Results. The socio-cultural essence of the linear strategy as an expression of the general pattern of social development is revealed. The content of modernisation – the main type of linear strategy is considered. The key determinants of the modernisation strategy in the context of the Western culture of modernity are identified. The author establishes the failure of westernisation, identifies analogues of modern culture and the reasons for their incompleteness in Eastern societies. The prospects of the synthetic concept of modernization are substantiated. Conclusions. The scientific novelty of the research results lies in deepening the theoretical foundations of linear strategic management of society's development in the context of cultural diversity, and their significance lies in the addition of new knowledge about linear strategies to science and the possibility of their use in the training of management personnel for public administration.
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