THE ROLE OF INNOVATIVE MANAGEMENT FACILITIES IN MUSEUMS ACTIVITIES
Keywords:museum, innovation, management, technologization, popularization, re-branding, digitalization
AbstractIntroduction. The source of mechanisms of museums adaptation according to modern economy conditions lies in complete modernization of museum space based on strategic planning, scientific organization of management and implementation of new technological decisions in museum institutions activity. Specifically, the innovative museum technologies in the mix with modern management will guarantee the timely museum reaction on public requirements. A discrepancy in the instrumentation in its turn causes great reducing the level of attractiveness for modern user of museum services. Purpose and methods. The purpose of the study is the analysis of using facilities in innovative management sphere of museum institutions activities and its influence on museum industry development in context of culturally-educational museums activities. In order to solve the problem of research was used traditional complex of general scientific principles (determinism, reflection, unity of opposites) and methods (analysis and synthesis, systematic and structural, interrogation, content-analysis, observation, statistical). Results. This article presents the characteristic of concept “innovative management”. A special innovative management toolbox was found and it can also provide the background for some modernization in Ukrainian museum industry. Research results are confirmed by sociological survey based on theme “What would you like to see as a modern local history museum?”. Conclusions and discussions. Preservation of historical materials, popularization of knowledge, attraction wide circle of visitors – all these are the goals of any museum activity with the support of innovative management technologies. The use of innovative management has its nuances. Before starting work with innovative toolbox implementation, one should think through its strategy, clearly define the goals; identify the target audience; prepare the media content etc.
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Copyright (c) 2020 Daria Vasylenko, Larysa Butko, Volodymyr Maslak, Yuliya Domitrak
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